How to become an influencer in Agency Life with Glow
Updated October 17, 2026
Glow is the social media app of Agency City. Post photos, collect likes and followers, and with enough reach brands start paying you. Here is how to grow and what to avoid.
Getting started
You can use Glow from 13 and post up to six times a year. Each post brings likes and new followers, depending on how well it lands, and sometimes a post goes viral. Small profiles grow quickly, very large ones only slowly.
Post types
There are eight kinds of posts. Some only work once you have something to show, and each one lands differently.
| Post | Requirement | What makes it land |
|---|---|---|
| Selfie | none | Your charm |
| Outfit of the day | none | Your style, so wear good clothes |
| Showing off luxury | €150,000 in wealth or a car worth €100,000 | The richer you are, the better |
| Party photo | Go out partying first | Solid |
| Holiday photo | Go on a trip first | Much better after a private island or a world trip |
| Pet photo | Own a pet | Always popular |
| Fitness photo | Train or win a tournament first | Your fitness |
| Showing off loot | Age 16 and €5,000 in dirty cash | Your respect, but the police read along |
Brand deals
From 2,000 followers brands start paying you. At average post quality a deal brings about €0.60 per follower per year, so a large profile can become a real income.
Shitstorms and the police
From 200 followers, every post carries a small risk of a shitstorm: you lose a quarter of your followers, 10 mood and 2 respect. Showing off loot is the riskiest at 15 percent, luxury 8 percent, everything else under 2 percent. And if you post your loot, remember that the police read Glow too.
Tips
Post all six times every year, vary your posts and give people something to see: a pet, holidays, a good outfit. Avoid loot posts if you have stars, and start early, because small profiles grow fastest. Ideas for great holiday posts are in the travel guide.
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